Social Networking Strategy

How we created and implemented our social networking strategy

As many of our readers know, we believe in eating our own dog food and we are regularly documenting...

CRM Strategy

How we created and implemented our CRM strategy

As part of our continuing to document our own strategy implementation process as a startup company,...

Launch Strategy

New Product or Startup Company Launch Strategy

As they say, you gotta eat your own dog food in order to gain respect in any market. According to...


When it became infinitely easier to focus less on hardware and hosting and more on coding you knew it wouldn't be long before you had to focus less on coding and more on product. That's not to say that coding isn't important, in fact, it's vitally important and now that you can code a new idea almost as fast as you can think it, you have to really focus on what type of product you want to create and if there is a ready market for the idea.

RapidInfluence is a site that is all about the product. We look at Product Marketing, Product Management and Innovation. We bring together the best ideas from all of these practice areas and focus on the knowledge that is necessary to create product people. We like to think that the life of a product person can move across development, management, marketing and innovation and that you need to understand all of these areas to lead a great product practice.


  • Questions with CMB’s Director of Product Development and Innovation

    Last week, I had the opportunity to sit down with Ed Loessi, CMB’s Director of Product Development and Innovation. We talked about his role defining and developing products and solutions, why agency innovation is so important, and how our innovation efforts can lead to delivering better solutions for our clients. Historically, early innovation has been […]

    Posted on 20th Jul 2016 0 comments
  • Uncovering Innovation – the Clay Street Project at P&G

    This month, I had the opportunity to attend the Front End of Innovation conference here in Boston. One of the most exciting keynote addresses was provided byKaren Hershenson, Leader of the Clay Street Project at Procter & Gamble (P&G) and was titled Innovation from the Inside-Out. The idea of innovation from the inside-out is especially intriguing […]

    Posted on 28th May 2016 0 comments
  • Startups Need Product Management

    Surefire signs your startup needs product management help now | VentureBeat | Entrepreneur | by Jeff Thermond, XSeed Capital What do Facebook, Whatsapp,, and the iPhone have in common? They all benefitted from great product management. All avoided UX clutter, confused pricing schemes, and non-existent product roadmaps. It is hard to imagine a world […]

    Posted on 15th Nov 2015 0 comments