Last week, I had the opportunity to sit down with Ed Loessi, CMB’s Director of Product Development and Innovation. We talked about his role defining and developing products and solutions, why agency innovation is so important, and how our innovation efforts can lead to delivering better solutions for our clients. Historically, early innovation has been […]
As many of our readers know, we believe in eating our own dog food and we are regularly documenting...
Questions with CMB’s Director of Product Development and Innovation
Uncovering Innovation – the Clay Street Project at P&G
This month, I had the opportunity to attend the Front End of Innovation conference here in Boston. One of the most exciting keynote addresses was provided byKaren Hershenson, Leader of the Clay Street Project at Procter & Gamble (P&G) and was titled Innovation from the Inside-Out. The idea of innovation from the inside-out is especially intriguing […]
Startups Need Product Management
Surefire signs your startup needs product management help now | VentureBeat | Entrepreneur | by Jeff Thermond, XSeed Capital What do Facebook, Whatsapp, Salesforce.com, and the iPhone have in common? They all benefitted from great product management. All avoided UX clutter, confused pricing schemes, and non-existent product roadmaps. It is hard to imagine a world […]