Archive | Content Strategy

10 Digital Marketing Templates from Kapost

By Kapost – 10 Digital Marketing Templates for Lightning-Fast Execution Creating a steady stream of content that speaks to buyers and propels them toward purchase isn’t always easy. Even if you have processes in place for understanding the content topics that resonate with your audience, it can be hard to craft them in a highly […]

Kapost – How We Figured out What Content Our Buyers Really Want

The meeting had an air of desperation. The management team decided we needed to broaden our reach among enterprise marketers. And the task of targeting them fell to our own marketing team. The three marketing directors huddled in one of the tiny conference rooms to figure out what to do next. “So I know we […]

Marketing Content Needs an Audience

Great post from Bob Warfield at Smoothspan Blog: ” The Very First Thing a Founding Team Needs to Do: Achieve Content-Audience Fit: “A lot of entrepreneurs,  when faced with the question, “What’s the most important thing to do first?”, would answer, “Build a product.” Big mistake. The most important thing to do first is to find […]

How important is blogging to a good content strategy?

When starting a business or launching a new product it is important to create a strategy for getting found on the web and generating interest and sales leads in your products and services.  However, there are always lots of questions that come up with regards to the strategic implementation of a web content or SEO strategy. […]