Archive | Launch Strategy

Via Mashable – Stealth mode: The case for product first, marketing second

This article is part of DBA, a new series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management. Press and marketing might accelerate businesses, but product builds the foundation. Nearly every entrepreneur gets tempted by the media‚Äôs spotlight, but when startups go to press too soon, they […]

New Product or Startup Company Launch Strategy

As they say, you gotta eat your own dog food in order to gain respect in any market. According to Wikipedia The idea originated from television commercials for Alpo brand dog food; actor Lorne Greene would tout the benefits of the dog food, and then would say it’s so good that he feeds it to […]