Archive | Marketing Strategy

10 Digital Marketing Templates from Kapost

By Kapost – 10 Digital Marketing Templates for Lightning-Fast Execution Creating a steady stream of content that speaks to buyers and propels them toward purchase isn’t always easy. Even if you have processes in place for understanding the content topics that resonate with your audience, it can be hard to craft them in a highly […]

Five Ways Big Data is Useful to CFOs

Five Ways Big Data is Useful to CFOs (via CFO.com) Analytics | June 10, 2013 | CFO.com | US These days, CFOs are challenged with producing more accurate forecasts of their business, complying with ever-changing regulations and reporting more frequently based on newer streams of data. The business environment today is inordinately more influenced by…

In Marketing? Better Get Technical

Good Post from Scott Brinker – 50% of all new marketing hires will be technical “Starting in 2013, after the CMO realizes that he/she does not have the skill sets in place for data analytics proficiency, 50% of new marketing hires will have technical backgrounds.” “That is prediction #5 on IDC’s Top 10 CMO Predictions […]

Marketing Content Needs an Audience

Great post from Bob Warfield at Smoothspan Blog: ” The Very First Thing a Founding Team Needs to Do: Achieve Content-Audience Fit: “A lot of entrepreneurs,  when faced with the question, “What’s the most important thing to do first?”, would answer, “Build a product.” Big mistake. The most important thing to do first is to find […]

Big Disconnect on Leads and Sales Calls

Saw an interesting article in Forbes: The Great Marketing/Sales Disconnect: Industry Study Reveals 36% of Leads Never Called The value of web-generated leads decays quickly with the passage of time This year’s annual study of lead response behavior conducted by InsideSales.com on 696 companies with online lead forms revealed that sales reps were, on average, […]