Archive | Marketing Technologist

In Marketing? Better Get Technical

Good Post from Scott Brinker – 50% of all new marketing hires will be technical “Starting in 2013, after the CMO realizes that he/she does not have the skill sets in place for data analytics proficiency, 50% of new marketing hires will have technical backgrounds.” “That is prediction #5 on IDC’s Top 10 CMO Predictions […]