Archive | Product Marketing

Product Manager vs. Product Marketing Manager

The Product Manager vs. the Product Marketing Manager | Brian de Haaff Although the two roles differ (leading the product vs. leading the go-to-market), the intersection of the two positions is critical to delivering a successful product. Building great products is exhilarating. It takes a group of committed, focused, and passionate team members who play their positions […]

Innovation: What It Really Takes to Market a Good Idea | The Fiscal Times

Innovation: What It Really Takes to Market a Good Idea | The Fiscal Times Management gurus who have long touted the value of teamwork and productive collaboration now have new evidence from journalist and biographer Walter Isaacson.In his new book The Innovators: How a Group of Inventors, Hackers, Geniuses and Geeks Created the Digital Revolution, […]

Via Mashable – Stealth mode: The case for product first, marketing second

This article is part of DBA, a new series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management. Press and marketing might accelerate businesses, but product builds the foundation. Nearly every entrepreneur gets tempted by the media’s spotlight, but when startups go to press too soon, they […]