As product managers, after we create our product development definition our goal is to get as many customers as we possibly can for our product. However, after we’ve gotten some customers, what then? This is one of the things that they never taught us in product manager school: what to do with the customers that you already have It turns out that the answer is that you want to find ways to connect with them.
How To Connect With Your Customers
Ok, so you’ve got a list of your product’s current customers and you’d like to be able to connect with them. Just exactly how should a product manager go about doing this? The answer is sitting there on your desk: your phone. Sorry, this kind of skill isn’t on the typical product manager resume.
What this means oh shy one is that you’re going to have to pick up the phone and start making a whole bunch of phone calls. I’d suggest that you should be sensitive to what time zone your customers live in. Start calling those in the earlier time zones at the start and work your way back to the ones who live in the later time zones.
No, you’re not going to successfully connect with every customer that you try to reach. Based on my results doing this, I’m going to tell you that you’ll only be able to get roughly half of your customers to pick up the phone when you call them. Of the people who pick up the phone, 20% of them are going to tell you that they’ve got other things going on and will not be willing to talk to you. However, that does leave you with 30% of the responders (roughly 15% of your total customer base) that will be willing to talk with you.
Read full article at – Product Manager Secrets For Really Connecting With Your Customers