From The Blog

In Marketing? Better Get Technical

Good Post from Scott Brinker – 50% of all new marketing hires will be technical “Starting in 2013, after the CMO realizes that he/she...

Good Post from Scott Brinker – 50% of all new marketing hires will be technical

“Starting in 2013, after the CMO realizes that he/she does not have the skill sets in place for data analytics proficiency, 50% of new marketing hires will have technical backgrounds.”

“That is prediction #5 on IDC’s Top 10 CMO Predictions for 2013, released last week by analysts Rich Vancil and Kathleen Schaub.

I dream about bold declarations like that from mainstream analysts, validating the central hypothesis of this blog: marketing is now a technology-powered discipline, and therefore marketing organizations must infuse technical talent into their DNA. According to my wife, I even talk about this in my sleep, which is an entirely different context for “disruptive” innovation.

But really? 50% of all new hires in marketing this year will have a technical background?”

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