Great post from Bob Warfield at Smoothspan Blog:
“A lot of entrepreneurs, when faced with the question, “What’s the most important thing to do first?”, would answer, “Build a product.”
The most important thing to do first is to find an audience. It may be that building a product is an integral part of growing your audience, but you’re not ready to build a product or grow your audience until you’ve found the right audience to start with.
How will you know you’ve found your audience?”
I would definitely agree lots of companies just shoot content out the door in the general vicinity of where they thing their customers are but unless people are connecting back through that content and signing up to receive more (this includes people who become your customers) then you run the risk of being a flash in the pan. It was interesting today but not tomorrow. You need to have sustained interest to reach those critical milestones in a growth business.