Via Greg Geracie – Product Development Process Adoption: Can the Past Predict the Future?

Product development adoption rate trend lines

I found a nice bit of research done by Greg Geracie at Actuation Consulting covering the rate of growth and decline of several product development methods; Agile, Waterfall, Kanban and Lean. As noted in Greg’s research while there has been growth in the Agile Method, the blended method of Agile and Waterfall is still the […]

Steven Haines, Author of “The Product Manager’s Desk Reference” :: Book Trailer

What will you learn when you pick up “The Product Manager’s Desk Reference”? Author Steven Haines outlines the different aspects that make his book a must-read for product managers and business leaders. You can buy the book at Amazon.com if you’d like.

An Algorithmic Model for Product Feature Prioritization – Gabriel Steinhardt

A very interesting article for a hard to quantify item, the product feature. Written by Gabriel Steinhardt and titled “An Algorithmic Model for Product Feature Prioritization“. Product feature prioritization is a key and critical activity in the product definition process. In this article we review how to efficiently prioritize future product features. Product FeaturesA Product Feature […]

Via Mashable – Stealth mode: The case for product first, marketing second

This article is part of DBA, a new series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management. Press and marketing might accelerate businesses, but product builds the foundation. Nearly every entrepreneur gets tempted by the media’s spotlight, but when startups go to press too soon, they […]

From The Accidental Product Manager – Product Manager Secrets For Really Connecting With Your Customers

From The Accidental Product Manager – Product Manager Secrets For Really Connecting With Your Customers As product managers, after we create our product development definition our goal is to get as many customers as we possibly can for our product. However, after we’ve gotten some customers, what then? This is one of the things that they never […]

10 Digital Marketing Templates from Kapost

By Kapost – 10 Digital Marketing Templates for Lightning-Fast Execution Creating a steady stream of content that speaks to buyers and propels them toward purchase isn’t always easy. Even if you have processes in place for understanding the content topics that resonate with your audience, it can be hard to craft them in a highly […]

Kapost – How We Figured out What Content Our Buyers Really Want

The meeting had an air of desperation. The management team decided we needed to broaden our reach among enterprise marketers. And the task of targeting them fell to our own marketing team. The three marketing directors huddled in one of the tiny conference rooms to figure out what to do next. “So I know we […]

Five Ways Big Data is Useful to CFOs

Five Ways Big Data is Useful to CFOs (via CFO.com) Analytics | June 10, 2013 | CFO.com | US These days, CFOs are challenged with producing more accurate forecasts of their business, complying with ever-changing regulations and reporting more frequently based on newer streams of data. The business environment today is inordinately more influenced by…

In Marketing? Better Get Technical

Good Post from Scott Brinker – 50% of all new marketing hires will be technical “Starting in 2013, after the CMO realizes that he/she does not have the skill sets in place for data analytics proficiency, 50% of new marketing hires will have technical backgrounds.” “That is prediction #5 on IDC’s Top 10 CMO Predictions […]

Marketing Content Needs an Audience

Great post from Bob Warfield at Smoothspan Blog: ” The Very First Thing a Founding Team Needs to Do: Achieve Content-Audience Fit: “A lot of entrepreneurs,  when faced with the question, “What’s the most important thing to do first?”, would answer, “Build a product.” Big mistake. The most important thing to do first is to find […]